The company is devoted to the development and introduction of improved seeds of vegetables and flowers.
The company is professionally managed by a team led by

(a) Dr I K Arora : who is Ph.D. from Indian Agricultural Reasearch Institute, New Delhi. He is well qualified and has more than 30 years experience in seed industry and has held important positions in the present company and earlier in Sutton & Sons (I) Pvt. Ltd., Calcutta..He is widely travelled nationally and internationally and has attended various internatational conferences.

(b) Mr. R K Dogra : who is a graduate in agriculture from Punjab Agriculture University, Ludhiana. He brings with him a vast knowledge in production of temperate as well as tropcal vegetable crops. An experience of more than thirty years come handy in organization production of open pollinated and hybrid vegetable seeds; development of new varieties as also managing farms in various locations.He also heads the human resources deptt. and

(c) Mr. Santosh Kumar : is a commerce graduate and carries with him vast knowledge in marketing and sales for more than thirty years.By virtue of this experience he heads the sales deptt of the company at the national level and is assisted by team of dedicated sales managers and field staff posted in various locations.